About us

Hiddaha which means tradition in Somali is a UK based brand that showcases the essence of Somali culture through providing traditional menswear. Established in 2024, Hiddaha was created out of a deep necessity to bring the timeless elegance and comfort of Somali traditional menswear such as the Macawiis (ma'awiis) to the Western world. We are passionate about connecting Somali men with their roots, no matter where they are in the world.

For years, the process of obtaining a Macawiis meant waiting for relatives to bring them back from their trips to Somalia, Kenya, or the Middle East. Hiddaha changes that. We are the first and only online store dedicated to offering authentic Somali Macawiis, ensuring that this vital piece of our heritage is readily accessible to all.

But Hiddaha is more than just a store; it is a celebration of Somali tradition and a commitment to quality. Our Macawiis are crafted with the finest materials, combining traditional designs with a modern flair. We believe that wearing a Macawiis is not just about clothing but it's about embracing a rich cultural history and showcasing pride in our heritage.

Looking forward, we have exciting plans to expand our collection, offering a diverse range of traditional garments that meet the highest standards of quality and style.

Thank you for choosing Hiddaha, where tradition meets the present. We invite you to explore our collection and be a part of the Hiddaha family, where every piece tells a story of heritage, pride, and identity.

Hiddaha—Discover the essence of Somali tradition